Training Type: Webinar

Disinformation about climate change and the necessary solutions to the climate crisis are rampant in digital and social media. Recent weeks have seen videos circulating that attempt to discredit the basis for climate science and advertisements featuring blatant greenwashing by the fossil fuel industry's PR machine.
In order to build people power, climate advocates and communicators have to equip themselves with effective countermeasures to galvanize public engagement. Join the Climate Advocacy Lab and our expert panel as we discuss the current state of play of climate disinformation online as well as tactics to combat digital disinformation through inoculation theory. Attendees will learn ways to protect their audiences against the harms of climate disinformation as well as build trust and grow their supporter base.
Panelists include:

Ilana Berger, Media Matters for America
Dr. John Cook, Skeptical Science and Monash University
Deb Lavoy, Reality Team

The Training for Impact is a power building and organizing program designed to give you the skills you need to build the durable people-power necessary to win a just, equitable energy transition and a healthy and safe future for our families and communities. This training is designed for emerging leaders in the climate movement: organizers and advocates with a minimum of one year of organizing experience who are looking to scale their work and/or deepen their ability to build the power necessary to win. Program runs from March 22th to June 28th, 2022; APPLY BY MONDAY FEBRUARY 28TH.​

Explore with us how developing a culture of testing, evaluation and learning is crucial to multiracial, cross-class organizing in the climate movement. We’ll cover the process of moving from initial assumptions to strategies to collect and interpret key data and using that information to make iterations in your work at strategic choice points in campaigning and organizing. Discover your inner learning geek and learn to fall in love with these practices, and leave with the understanding of several research tools (such as testing) you can begin implementing in your work.

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn about all the resources available to you to work smarter – not (just) harder – through the Climate Advocacy Lab!

Learn how to improve your advocacy (quickly) with state of the art research techniques. The perennial conflict in research – quality vs. speed – is a compromise no more, with quick-turn-around numeric tools and always-on focus groups you can trust, rigorous public opinion research and detailed audience engagement measures. Join Potential Energy as they share tips on research methodology and tools, and how you can get for-profit insights on a non-profit budget. Find out how to get deeper audience understanding that will make your messages truly connect with your audience for greater impact.

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn about all the resources available to you to work smarter – not (just) harder – through the Climate Advocacy Lab!

We have a lot more to gain when we celebrate, share, and learn with one another. In this interactive community event. participants will have the opportunity to:

Build relationships with other Lab members and partners of the Lab
Celebrate and learn about climate justice wins as a result of multiracial, cross-class organizing and;
Reflect individually and collectively about the practice of learning and iterating in our work.

It is our hope that by attending, we can co-create a space of learning across the Lab community and inspire one another with concrete lessons on multi-racial, cross-class organizing in the climate movement.

Confused about what the changes in the iOS operating system and peer-to-peer text messaging rules mean for your email and texting work? Wondering about ways to move forward? No worries. We got you. This webinar will give you a clear explanation of what has changed and some clear action steps you can take to keep your email and texting work on track.
Audience: Anyone working with mass email and/or peer-to-peer texting programs of any scale.