Training Type: Webinar

As the seasons turn, new life and opportunities emerge. Join the Lab’s first Spring Community Call to re-ground in community, plant seeds of understanding on our movement’s key priorities and challenges, and nurture dialogue with other leaders about what it takes to build durable power and win equitable solutions.
Social science research affirms the need for “critical capacities” of effective social movements. The Lab believes these should include: strategic, organizing, narrative, disruptive, electoral/institutional. During our Spring Community Call, we will explore what these are and reflect on how these critical capacities are connected to building a power multiracial, cross-class climate movement.
In this community call, participants will leave with:

New and strengthened relationships with other leaders in the movement
A snapshot of the climate movement’s current opportunities and gaps
Concrete ways to apply the “5 critical capacities framework”

Together, we can create a space of learning across the Lab community and inspire one another with our collectively held and distinct experiences.

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn about all the resources available to you to work smarter – not (just) harder – through the Climate Advocacy Lab!

Social science research affirms the need for “critical capacities” of effective social movements (narrative, disruptive, electoral/institutional). What are these? How do we develop them in our campaigning and organizing work?
In this training, we will work through the meaning of the critical capacities and their utility in multi-racial cross-class organizing. We will review case studies about how different coalitions have developed and sustained their critical capacities using evidence-based advocacy.

The power of organizing is the ability to apply enough people-power to win – and keep – the changes we need for a future in which we can all thrive. This power is a renewable resource built through the trust and mutual accountability fostered by the relationships the organizer seeds between members and the organization, members and the organizer, and members and other members. This session will equip you to apply organizing principles and evidence-based advocacy insights to your work with volunteers.

Disinformation about climate change and the necessary solutions to the climate crisis are rampant in digital and social media. Recent weeks have seen videos circulating that attempt to discredit the basis for climate science and advertisements featuring blatant greenwashing by the fossil fuel industry’s PR machine.
In order to build people power, climate advocates and communicators have to equip themselves with effective countermeasures to galvanize public engagement. Join the Climate Advocacy Lab and our expert panel as we discuss the current state of play of climate disinformation online as well as tactics to combat digital disinformation through inoculation theory. Attendees will learn ways to protect their audiences against the harms of climate disinformation as well as build trust and grow their supporter base.
Panelists include:

Ilana Berger, Media Matters for America
Dr. John Cook, Skeptical Science and Monash University
Deb Lavoy, Reality Team

The Training for Impact is a power building and organizing program designed to give you the skills you need to build the durable people-power necessary to win a just, equitable energy transition and a healthy and safe future for our families and communities. This training is designed for emerging leaders in the climate movement: organizers and advocates with a minimum of one year of organizing experience who are looking to scale their work and/or deepen their ability to build the power necessary to win. Program runs from March 22th to June 28th, 2022; APPLY BY MONDAY FEBRUARY 28TH.​

Explore with us how developing a culture of testing, evaluation and learning is crucial to multiracial, cross-class organizing in the climate movement. We’ll cover the process of moving from initial assumptions to strategies to collect and interpret key data and using that information to make iterations in your work at strategic choice points in campaigning and organizing. Discover your inner learning geek and learn to fall in love with these practices, and leave with the understanding of several research tools (such as testing) you can begin implementing in your work.

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn about all the resources available to you to work smarter – not (just) harder – through the Climate Advocacy Lab!

Learn how to improve your advocacy (quickly) with state of the art research techniques. The perennial conflict in research – quality vs. speed – is a compromise no more, with quick-turn-around numeric tools and always-on focus groups you can trust, rigorous public opinion research and detailed audience engagement measures. Join Potential Energy as they share tips on research methodology and tools, and how you can get for-profit insights on a non-profit budget. Find out how to get deeper audience understanding that will make your messages truly connect with your audience for greater impact.