Training Type: Webinar

A strong communications plan is critical for building power: persuading, recruiting, activating, and supporting sustained action-taking among supporters as well as shifting the public conversation on climate and energy issues. This training from the Lab will cover: —Climate communication evidence-based best practices

The key aspects of an audience-centered strategic communications plan
Coordinating multi-channel communications under a strategic goal
Time to workshop your communications plans

On Thursday, September 15, the Climate Advocacy Lab is hosting the second training in our North East Training Arc, Elements of a successful campaign strategy. This training will focus on the importance of building a strong campaign strategy and take a look at the relationship between a campaign strategy and campaign goals. We will go over the different elements of a campaign strategy and look at case studies of past-campaigns that we can learn from to bring key strategic vision to our organizations and communities. 

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn how to work smarter – not (just) harder – through the Climate Advocacy Lab!

On Thursday, August 25, the Climate Advocacy Lab is hosting the first training in our New England Training Arc, Organizing 101. After speaking with advocates and organizers in the North East region, we built a 6 part training series based on their needs. This training will focus on refreshing and refining organizing tactics and skills used to build community and power on the ground. We will go over what organizing is, why organizing is important, tips for organizing structure, how to create your theory of change and story for your organization, and the evidence behind organizing.
This is a 1 hour long call that is part of a 6 part series focusing on needs voiced by advocates in the North East region of the so-called United States. Prioritizing Lab members from the North East.

On Thursday, August 11th, the Climate Advocacy Lab is hosting the first training in our Narrative and Communications Training Arc. The Developing your narrative strategy training will focus on defining why a narrative is so important for change and what role it plays in the movement, how to develop a narrative strategy for yourself and your organization, and make space to think through how we can bring back these learnings to your organization to grow your collective narrative!

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn how to work smarter – not (just) harder – through the Climate Advocacy Lab!

In 2021, we kicked off a round of research project collaborations to study how climate, clean energy, and climate justice organizations can leverage the Social Identity Model of Collective Action (SIMCA) to better engage and mobilize their bases. In short, SIMCA tells us that people participate in collective action when they feel that their social group is experiencing injustice because of an issue, they strongly identify with that group, and/or they feel that acting together could have an impact (that is, a sense of collective efficacy). Come see how we’ve been unpacking SIMCA and leave better understanding how to organize your key audiences and build buy-in from your supporters!

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn how to work smarter – not (just) harder – through the Climate Advocacy Lab!

Bring your leadership, insights, and curiosity to the Lab’s summer community call: Is the climate movement winning? Assessing the moment we’re in. The Lab’s interdisciplinary community has grown to over 3,600 members and community calls are designed for connection, honest discussion, and shared learning across our diverse, dynamic climate movement ecosystem.
On Wednesday, June 22 at 1 pm PT / 3 pm CT / 4 pm ET, we will gather to talk shop about our movement, discuss conditions shaping the political moment, and practice the skill of assessment and landscape analysis. As we bring our visions and strategies to life, our ability to navigate uncertainty and shifting conditions will be key to our success. As Marshall Ganz said, “Strategic thinking is reflexive and imaginative, based on ways leaders learn to reflect on the past, attend to the present, and anticipate the future.”