Training Type: Webinar

What is the world you are working to bring into being? Neuroscience research shows that humans are “hard-wired” for narrative — hearing a powerful story about an experience lights up the same region of our brains as having the actual experience. As climate campaigners, finding clarity in our vision for the world we are working to bring into being and the language to tell the story of how we get there, together, are critical to our success as a movement.

A strong communications plan is critical for building narrative power: persuading, recruiting, activating, and supporting sustained action-taking among supporters as well as shifting the public conversation on climate and energy issues.

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn about all the resources available to you to work smarter – not (just) harder – through the Climate Advocacy Lab!