Training Type: Webinar

Peer-to-peer texting (P2P) often feels like a complicated new tool to learn (and pay for) with uncertain payoff. However, the ability of the tool to cut through digital clutter and create an authentic, relationship-building conversation is extremely powerful.

Participants will learn:
*Strategies for organizing volunteer-led texting parties
*Specific "try this at home" techniques for increasing the commitment and success of your volunteer texters
*Different ways to link SMS as a tactic with your daily organizing and campaign work
 

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn about all the resources available to you to work smarter – not (just) harder – through the Climate Advocacy Lab!

In this 60 minute training, we will dive into the root causes of the climate crisis. We will be particularly focusing on a race, class and gender analysis. Next, we will be talking through why it is important to have these analyses when organizing, launching campaigns and working in coalition spaces. Lastly, we will walk participants through how to develop their own narrative power around the story of self, story of us and story of now.

This is a conversation about organizing, metrics, tracking, and building power. Join Ari Trujillo-Wesler (Sierra Club), Brittany Bennett (Sunrise Movement), and Ned Howey (Tectonica Digital Campaign Solutions) in a panel discussion about organizing, measuring its elements, tracking success, and trying to figure out how to use scarce resources to work with supporters, members, and volunteers to build power.

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn about all the resources available to you to work smarter – not (just) harder – through the Climate Advocacy Lab!

Getting your Facebook Ads to give you what you want is often a giant struggle. This webinar will show you two tools that will raise your Facebook ad success rate immediately.
Join Cyriac Joseph, the Head of Growth and Strategy at Alliance for Climate Education (ACE), for an in-depth guide to implementing the Facebook Pixel in conjunction with Google Tag Manager.

Facebook Fundraisers are a powerful and free platform to raise fast unrestricted money for individuals and causes. Come learn the pro-tips to raise the maximum dollars possible, year-round.

With the return of Facebook ads, we have the opportunity to add this tool back to our efforts to expand our base of supporters and small donors. Alliance for Climate Education Chief Growth Officer Cyriac Joseph will present on the techniques he used increase his KPIs by a factor of 8 and reach 475% of his campaign goals.             
Over the course of 90 minutes you will learn:

The best ways to use FB's Audiences tool
The best ways to incorporate the pixel into your work
Basic benchmarks to use as guides when measuring your efficacy
How to link all these elements together in workflows you can adapt to your own work.

Join the Lab and Hustle for a webinar that will help you get started or help you get better at using peer-to-peer texting (P2P). P2P is becoming an indispensable tool in all aspects of organizing and advocacy, from issue campaigns to electoral work to online-to-offline organizing.  *This webinar will also include a look at a brand new text-based tool called Hustle Studio.*