Training Type: Webinar

This 90-minute session will cover the process of facilitating this collaboration between environmental justice and labor forces, how they built a shared vision around resilience, a rundown of the report's key findings, and a guided activity for how to apply the report's insights to participants' local communities and organizing work.

As digital tools get better and better at helping us reach and mobilize the right people, we need to ensure that our Facebook/Twitter/social media work connects them with powerful ways to take action: volunteering, lobbying, donating, and staying engaged over the long haul. United for Respect has successfully done this with workers in the retail sector. This training features an in-depth look at their Online-to-Offline organizing model, which has clear lessons for organizing climate activists.

This training, given in conjunction with New Media Mentors, focuses on how to use your Twitter activity to build relationships with reporters, be seen as a thought leader, and/or help push public and elected officials to do the right thing. Going viral isn't a given, but being intentional and strategic in your use of Twitter should be.
             

Aimed at people who have a little or even a lot of Facebook ads experience but never had any formal training, this training is designed to give you a set of basic approaches to design, message crafting, audience creation, and testing and iteration. Participants will walk away with an understanding of the different elements that go into ad creation and how to use them to reach your intended audience(s).

What is the world you are working to bring into being? Neuroscience research shows that humans are "hard-wired" for narrative — hearing a powerful story about an experience lights up the same region of our brains as having the actual experience. As climate campaigners, finding clarity in our vision for the world we are working to bring into being and the language to tell the story of how we get there, together, are critical to our success as a movement.

A strong communications plan is critical for building narrative power: persuading, recruiting, activating, and supporting sustained action-taking among supporters as well as shifting the public conversation on climate and energy issues.

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn about all the resources available to you to work smarter – not (just) harder – through the Climate Advocacy Lab!