Training Type: Webinar

Getting your Facebook Ads to give you what you want is often a giant struggle. This webinar will show you two tools that will raise your Facebook ad success rate immediately.
Join Cyriac Joseph, the Head of Growth and Strategy at Alliance for Climate Education (ACE), for an in-depth guide to implementing the Facebook Pixel in conjunction with Google Tag Manager.

Facebook Fundraisers are a powerful and free platform to raise fast unrestricted money for individuals and causes. Come learn the pro-tips to raise the maximum dollars possible, year-round.

With the return of Facebook ads, we have the opportunity to add this tool back to our efforts to expand our base of supporters and small donors. Alliance for Climate Education Chief Growth Officer Cyriac Joseph will present on the techniques he used increase his KPIs by a factor of 8 and reach 475% of his campaign goals.             
Over the course of 90 minutes you will learn:

The best ways to use FB’s Audiences tool
The best ways to incorporate the pixel into your work
Basic benchmarks to use as guides when measuring your efficacy
How to link all these elements together in workflows you can adapt to your own work.

Join the Lab and Hustle for a webinar that will help you get started or help you get better at using peer-to-peer texting (P2P). P2P is becoming an indispensable tool in all aspects of organizing and advocacy, from issue campaigns to electoral work to online-to-offline organizing.  *This webinar will also include a look at a brand new text-based tool called Hustle Studio.*       

This 90-minute session will cover the process of facilitating this collaboration between environmental justice and labor forces, how they built a shared vision around resilience, a rundown of the report’s key findings, and a guided activity for how to apply the report’s insights to participants’ local communities and organizing work.

As digital tools get better and better at helping us reach and mobilize the right people, we need to ensure that our Facebook/Twitter/social media work connects them with powerful ways to take action: volunteering, lobbying, donating, and staying engaged over the long haul. United for Respect has successfully done this with workers in the retail sector. This training features an in-depth look at their Online-to-Offline organizing model, which has clear lessons for organizing climate activists.

This training, given in conjunction with New Media Mentors, focuses on how to use your Twitter activity to build relationships with reporters, be seen as a thought leader, and/or help push public and elected officials to do the right thing. Going viral isn’t a given, but being intentional and strategic in your use of Twitter should be.
             

Aimed at people who have a little or even a lot of Facebook ads experience but never had any formal training, this training is designed to give you a set of basic approaches to design, message crafting, audience creation, and testing and iteration. Participants will walk away with an understanding of the different elements that go into ad creation and how to use them to reach your intended audience(s).