Workshops & Webinars

How do we move potential new supporters from names on a list to active participants in our campaigns? More importantly, how can we help them build a sense of belonging, belief, and efficacy that keeps them engaged for the weeks and months to come?
Join Sunrise Movement, the Movement Cooperative, and the Climate Advocacy Lab as we share results from two experiments that expand the advocate's toolbox on how to reach potential supporters and prepare them for long-term engagement.
You will learn:

How Sunrise Movement has developed and refined its Welcome Series for recruiting and retaining new supporters
How to meet new supporters where they are in terms of building shared identity and tapping into collective efficacy
How ringless voicemail drops can provide an additional mode of contact to supporters in a post-10DLC world

Understanding how to captivate your organizational audience is vital for building a volunteer base that is motivated to take action and stay involved. On Tuesday, September 27th, the Climate Advocacy Lab is hosting the third session in our 6-part Communications and Narrative training arc, Media 101: How to captivate your audience. This session will focus on understanding who your organizational audience is, the importance of messaging and framing, the pitfalls of climate communications, and the best practices for captivating your audience to build power and scale up your base. 
 

A strong communications plan is critical for building power: persuading, recruiting, activating, and supporting sustained action-taking among supporters as well as shifting the public conversation on climate and energy issues. This training from the Lab will cover: —Climate communication evidence-based best practices

The key aspects of an audience-centered strategic communications plan
Coordinating multi-channel communications under a strategic goal
Time to workshop your communications plans