Workshops & Webinars

Understanding how to captivate your organizational audience is vital for building a volunteer base that is motivated to take action and stay involved. On Tuesday, September 27th, the Climate Advocacy Lab is hosting the third session in our 6-part Communications and Narrative training arc, Media 101: How to captivate your audience. This session will focus on understanding who your organizational audience is, the importance of messaging and framing, the pitfalls of climate communications, and the best practices for captivating your audience to build power and scale up your base. 
 

A strong communications plan is critical for building power: persuading, recruiting, activating, and supporting sustained action-taking among supporters as well as shifting the public conversation on climate and energy issues. This training from the Lab will cover: —Climate communication evidence-based best practices

The key aspects of an audience-centered strategic communications plan
Coordinating multi-channel communications under a strategic goal
Time to workshop your communications plans

On Thursday, September 15, the Climate Advocacy Lab is hosting the second training in our North East Training Arc, Elements of a successful campaign strategy. This training will focus on the importance of building a strong campaign strategy and take a look at the relationship between a campaign strategy and campaign goals. We will go over the different elements of a campaign strategy and look at case studies of past-campaigns that we can learn from to bring key strategic vision to our organizations and communities.