Workshops & Webinars

On Thursday, August 11th, the Climate Advocacy Lab is hosting the first training in our Narrative and Communications Training Arc. The Developing your narrative strategy training will focus on defining why a narrative is so important for change and what role it plays in the movement, how to develop a narrative strategy for yourself and your organization, and make space to think through how we can bring back these learnings to your organization to grow your collective narrative!

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn how to work smarter – not (just) harder – through the Climate Advocacy Lab!

In 2021, we kicked off a round of research project collaborations to study how climate, clean energy, and climate justice organizations can leverage the Social Identity Model of Collective Action (SIMCA) to better engage and mobilize their bases. In short, SIMCA tells us that people participate in collective action when they feel that their social group is experiencing injustice because of an issue, they strongly identify with that group, and/or they feel that acting together could have an impact (that is, a sense of collective efficacy). Come see how we’ve been unpacking SIMCA and leave better understanding how to organize your key audiences and build buy-in from your supporters!