Workshops & Webinars

In 2021, we kicked off a round of research project collaborations to study how climate, clean energy, and climate justice organizations can leverage the Social Identity Model of Collective Action (SIMCA) to better engage and mobilize their bases. Come see how we’ve been unpacking SIMCA and leave a better understanding of how to organize your key audiences and build buy-in from your supporters! In part 1 of this report-out, we’ll feature research done in collaboration with:

GreenFaith on how to invoke shared social identity for action-taking related to COP 26 with inter-faith audiences
llinois Environmental Council on if appealing to a shared identity as farmers boost recruitment when targeting rural agrarian audiences online
republicEn on whether conservative audiences may be spurred to action-taking through emphasizing injustices related to climate inaction

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn how to work smarter – not (just) harder – through the Climate Advocacy Lab!
The webinar will…

Help you understand the Lab's signature “evidence-based" approach to climate advocacy, and how it can increase the efficiency and impact of your work
Orient you towards the critical capacities needed to build a multiracial, cross-class climate movement and give you time to assess your team/organization’s capacities
Highlight opportunities for you to keep collaborating with the Lab community through the various trainings, workshops, and webinars the Lab offers (free!) to our members
And answer as many of your questions as we can!

Building off of our March webinar on Fighting Digital Climate Disinformation, we want to arm advocates with what they’ll need to fight disinformation in their work, whether that looks like organizing volunteers on social media to amplify inoculation messages, debunking misleading information in frontline communities, or building a dedicated program to conduct anti-disinformation research. Participants will leave this webinar equipped with the knowledge and instructions to protect their organization and their base.