May 24, 2022
Change the conversation from the ground-up with climate deep canvassing
Deep canvassing is a tactic with the potential to help advocates do the most difficult thing in politics: persuade people to change their minds. For nearly a decade, advocates have employed deep canvassing to change the public’s mind on marriage equality, trans rights, and electoral engagement. However, when it comes to climate change, deep canvassing has shown mixed results, likely due to the particular complexities and difficulties of our issue. Sometimes it leads to successful public outreach that dramatically changes how a local population embraces climate solutions. At other times, it’s hard to tell how well it worked at all.
Luckily, we have an all-star panel to guide you through the ins and outs of designing, running, and evaluating a climate-deep canvassing program. You will be provided with a walkthrough of the entire deep canvassing design process; a haul of instructional materials, tipsheets, and sample scripts; and the opportunity to run your troubleshooting questions by some of the best the progressive field has to offer.