With the return of Facebook ads, we have the opportunity to add this tool back to our efforts to expand our base of supporters and small donors. Alliance for Climate Education Chief Growth Officer Cyriac Joseph will present on the techniques he used increase his KPIs by a factor of 8 and reach 475% of his campaign goals.
Over the course of 90 minutes you will learn:
The best ways to use FB’s Audiences tool
The best ways to incorporate the pixel into your work
Basic benchmarks to use as guides when measuring your efficacy
How to link all these elements together in workflows you can adapt to your own work.