About

The Climate Advocacy Lab was created to ensure the collective impact of the climate movement is greater than the sum of its parts. We are helping create the conditions necessary for movement groups to engage and activate more people, more quickly through their organizing work — and in the sustained way that continues to meaningfully build our power. And it’s working!
 

Every day, thousands of advocates and organizers across the country work to reduce climate pollution and expand clean energy opportunities for healthier, thriving communities and a vibrant, climate-stable world. But, we are living in the most hostile political environment ever to climate action. We don’t have the time or money to waste on tactics that fail, or worse, that backfire. Policy- and decisionmakers won’t take meaningful action until they feel significant pressure from their constituents.

Enter the Climate Advocacy Lab. We use evidence, including social science research, data and analytics, field experiments, case studies, and campaign lessons learned to help climate advocates in every part of the U.S. run smarter public engagement campaigns. We raise the sophistication of the field and the appetite for evidence-informed decisions.