Audience: Latino/a/x / Hispanics

Learn about an evidence-backed framework to engage your key audiences and build buy-in from your supporters. In 2021, we kicked off a round of research project collaborations to study how climate advocates can leverage the Social Identity Model of Collective Action (SIMCA) to better organize and mobilize their bases. SIMCA predicts that people participate in activism when they feel that their social group is experiencing injustice, when they strongly identify with that group, and/or when they feel that acting together could have an impact (that is, a sense of collective efficacy). These collaborations helped us unpack SIMCA and provided a better understanding of how and when to use this model. We found that SIMCA-informed messaging tended to perform as well as or better than existing approaches, though the specific context of each implementation was important for determining exactly how this played out. In part 2 of this report-out, we feature research done in collaboration with three climate justice organizations: Alaska Community Action on Toxics, Alianza for Progress, and Neighbor to Neighbor Massachusetts. (Also see our practical guide for integrating SIMCA into climate engagement programs and check out the projects from our SIMCA Part 1 webinar)
 
 

In 2021, we kicked off a round of research project collaborations to study how climate, clean energy, and climate justice organizations can leverage the Social Identity Model of Collective Action (SIMCA) to better engage and mobilize their bases. In short, SIMCA tells us that people participate in collective action when they feel that their social group is experiencing injustice because of an issue, they strongly identify with that group, and/or they feel that acting together could have an impact (that is, a sense of collective efficacy). Come see how we’ve been unpacking SIMCA and leave better understanding how to organize your key audiences and build buy-in from your supporters!

In 2020, there were about 6 million Afro-Latino adults in the United States. They made up about 2% of the U.S. adult population and 12% of the adult Latino population. About one-in-seven Afro-Latinos – or an estimated 800,000 adults – do not identify as Hispanic. The life experiences of Afro-Latinos are shaped by race, skin tone and other factors, in ways that differ from other Hispanics. The multiple dimensions of Latino identity reflect the long colonial history of Latin America, during which mixing occurred among indigenous Americans, White Europeans, Asians and enslaved people from Africa.

This post includes climate and environment headlines, data points, and key takeaways from recent public polls – including new polling on clean energy investment as part of Biden’s economic plan; “direct pay” reforms to better incentivize clean energy production; electric vehicles and ethanol; and state-level polls in California and Massachusetts.

This post includes climate and environment headlines, data points, and key takeaways from recent public polls – including a major new report from the Pew Research Center about the clean energy transition, two new polls assessing Americans’ climate attitudes from conservative perspectives, and new polling about energy insecurity among low-income Americans.

Integrated, year-round community organizing is necessary to create people-powered political representation in the Midwest. Midwestern state economies have destabilized, and this has caused shifting politics, such as formerly Democratic or swing states now voting mostly for Republicans. This report dispels multiple myths about Midwestern politics, such as: some states swung irreversibly to the right; Midwest states can be won either by engaging only people of color, or by frantically chasing white Obama/Trump voters; retail politics can work in the Midwest by “treating” white voters with messages about the economy and Black voters with messages about race, while ignoring Native, Latino, AAPI, and other voters; and we can win Presidential, US Senate, or Gubernatorial races by dumping billions of dollars into paid advertisements each cycle, rather than building the human capacity to lead and govern. This report argues for intentionally, consistently organizing people into membership organizations, unions, and community institutions in order to move constituencies of people into political action and create political homes. Overall, this report argues for “state ecosystems” of democratically accountable movement groups to engage in electoral politics.

BIPOC Americans generally favor renewable energy over natural gas. This survey from February 2022 found that even though 44% of BIPOC respondents considered natural gas to be “clean energy” (compared to 24% who did not), majorities still believe that increasing domestic production of wind and solar energy is the better way to create good jobs (62% to 19%), can provide cheaper electricity (33% to 26%), and is more reliable (35% to 18%), compared to natural gas. Further, respondents were more likely to say they currently use and would prefer (in the future) to use electric instead of gas appliances. This survey asked lots more questions about the use of and views about electric appliances and energy sources of electricity.