Issue: From Webinar

This is the first part of a two-part training for organizers on approaches to better integrate digital tools into their work. This training looks at two integral aspects of organizing: recruiting new supporters (Recruiting – Part 1) and then keeping them coming back for the long-haul (Retention – Part 2).
This session, Recruiting, explores the intersection of recruiting new supporters, the use of digital tools, and evidence-based insights to help organizers think through possible uses of digital tools for rinding new supporters in their daily workflows. This is for people with some organizing experience who are thinking about how to better use digital. The focus is on strategy and systems thinking around getting new members and then setting them up to become long-term members of your organization. It is not a tactical how-to for specific platforms or online-to-offline models.

YPCCC’s Partnerships Program grows the capacity of the climate movement to conduct strategic communication campaigns and transformational organizing. Over the years, organizations (both big and small) across the climate movement have used our tools and advice to develop effective tactics and winning strategies. This webinar highlighted some of these case studies and explored the major lessons learned for strategic decision making, message testing, recruitment, and advocacy. Through an interactive break-out session, they explored how our tools and data can best serve your specific organizational and campaign goals.             

Recorded live on January 8, 2021, this webinar, led by Elana Levin from New Media Mentors, is aimed at people with Twitter experience looking to get more intentional and strategic on the platform. Elana covered advanced tactics, building your organization’s thought leadership position, reaching journalists, and incorporating Twitter intentionally into issue campaigns. The webinar is useful for communications and campaign staff and emphasizes the ways in which organizations can use Twitter to do more than just win a conversation.           

This webinar is a 90-minute overview of the organizing model pioneered by the retail workers organization United for Respect. It was presented by O2O Strategies, a sister organization of UFR dedicated to helping other people-powered organizations use what they’ve learned to help them build the power they need to win. This interactive session features the historical context surrounding the development of this model, the strategic reasons to lead with digital tools, case studies on organizing campaigns and victories achieved using this model, and an in-depth explanation of how the model works, from supporter recruitment to members leading campaigns to victory.             

In this webinar, the Lab team is joined by the Regulatory Assistance Project to explore recommendations from the new report Energy Infrastructure: Sources of Inequities and Policy Solutions for Improving Community Health and Wellbeing.
In addition to the report, participants also learn from advocates across the country fighting for an equitable clean energy future. Contributing speakers shared their reflections and lessons learned from a variety of perspectives on what it takes to achieve energy equity, including how they’re financing low-income solar, how they’re growing solar through state-level policy, and how to work in strong coalition.
Contributing speakers include: Donna Brutkoski, Communications Associate, Regulatory Assistance Project; Yesenia Rivera, Director of Energy Equity and Inclusion, Solar United Neighbors; and Jacqueline Hutchinson, Vice President of Operations, People’s Community Action Corporation.

This Lab webinar focuses on Facebook ad basics, and to best serve the small group of live participants, the Lab’s Digital Manager does a deep-dive on the participants’ questions. In addition to the video, you can access the full slide deck on Facebook Ad Basics.

What are the key audiences you need to reach and activate to build power? What does the evidence say is the most effective way to reach them? During this webinar, we will dig into audience-specific messaging research for key constituency groups and workshop specific messages to test within the context of our climate campaigns.
*Note: This webinar is the third in a series of 3 webinars on Communicating for Climate Action.