Resource Center

YPCCC’s Partnerships Program grows the capacity of the climate movement to conduct strategic communication campaigns and transformational organizing. Over the years, organizations (both big and small) across the climate movement have used our tools and advice to develop effective tactics and winning strategies. This webinar highlighted some of these case studies and explored the major lessons learned for strategic decision making, message testing, recruitment, and advocacy. Through an interactive break-out session, they explored how our tools and data can best serve your specific organizational and campaign goals.             

Recorded live on January 8, 2021, this webinar, led by Elana Levin from New Media Mentors, is aimed at people with Twitter experience looking to get more intentional and strategic on the platform. Elana covered advanced tactics, building your organization’s thought leadership position, reaching journalists, and incorporating Twitter intentionally into issue campaigns. The webinar is useful for communications and campaign staff and emphasizes the ways in which organizations can use Twitter to do more than just win a conversation.