Resource Center

This 101 training is about helping folks start by locating themselves within the movement, to inform how they want to engage.

Clean Creatives has decoded the narrative shifts in fossil fuel campaigns between 2020 and 2024, detailing how narrative strategy in oil and gas companies’ advertising and PR campaigns has shifted. Their evidence documents how, between 2020 and 2024, oil and gas campaigns shifted from setting climate targets and saying “we’re part of the solution” to emphasizing fossil fuel dependence and convincing people “you can’t live without us.” In parallel, we saw shareholders follow suit and move from supporting climate action to prioritizing fossil fuel profitability. Oil majors have always been preoccupied with social license, but now, the fossil fuel industry is radicalizing. Companies like BP and Shell, which have a history of greenwashing and made net zero pledges in 2020. Now they are going all in on fossil fuels. They’re advertising false solutions like CCS, natural gas and biofuels, which increase fossil fuel dependence. Greenwashing is no longer the core strategy of the fossil fuel industry — it’s about power and political influence.

Join us for the second installment of our AI Training Series, which will focus on building a foundational understanding of AI (what generative AI is, how it works, key terms/concepts), different types of AI tools and their use cases, and using your organization’s mission to guide AI adoption.

In Crockett County, the turbines generate more than just electricity. Money from NextEra supports the meals and events at senior center center, among other benefits. It all comes down to clever utilization of a section of the Texas tax code. As a way of attracting large projects like wind farms, the state offers companies a temporary property tax break — up to 10 years — in exchange for local investment. This Texas Abatement Act (also known as Section 312) means less tax revenue in the short term, but more dollars immediately flowing to community projects and programs like the senior center in Crockett.

What is deliverability? It’s the ability to get your email and text messages seen by your subscribers, members, and supporters. This is something we used to take for granted: if people are subscribed to our email or SMS programs, they’ll see our messages. But over the past decade, providers have made significant changes that make it harder and harder to get our messages seen.

Skyrocketing gas prices, which have surged more than 60 cents per gallon since the start of the war with Iran, have ironically created a direct opening to reframe clean cars and EVs, as well as federal policy investments in them, as an economic and energy security imperative, not just a climate or environmental solution. Provides talking points, LTE, and social media guidance to hold the administration, and especially EPA and NHTSA, accountable for boxing us into this inescapable price volatility, while pivoting to the solution (i.e., that clean vehicles and especially those that run on stable, American-made electricity, structurally insulate drivers from global oil market chaos).

What are the real climate and environmental implications of AI, and how can climate organizations think about responsible use?

Lately, I’ve been thinking about how expensive it feels to simply live while being aware. Aware of the injustices everyday people are facing. This issue is more personal than usual. I want to take a moment to talk about what it feels like to navigate rising bills and rising temperatures at the same time and how to sustain self care in the midst of it all.

To support grid reliability and affordability communications in the Iran war or broader
geopolitical context, the Reliable Grid Project (RGP) offers messaging research,
resources, and guidance.