What we know about how to talk about climate justice
June 28, 2023
A Climate Advocacy Lab training focused on the latest climate justice messaging research, our recommendations, and how to apply them to your work, including:
An overview of what polling research reveals about what Americans across communities understand (and don’t) about the connection between climate change and social justice;
What message testing tells us about the most engaging ways to talk about climate justice, such as by leveraging “moral emotions;” and
How to avoid triggering backfire, and the situations in which focusing on climate injustice may—or may not—increase support for addressing it.