Resource Library

Confused about what the changes in the privacy settings of the iOS operating system and peer-to-peer text messaging rules (the so-called “10DLC” changes) mean for your email and texting work? Wondering about ways to move forward? No worries. We got you. This webinar will give you a clear explanation of what has changed and some clear action steps you can take to keep your email and texting work on track. Sandi Fox from Smart as a Fox will lead the texting section.

Climate organizers should keep their eye out for people who say they feel responsible to reduce emissions. This research shows that people who say they feel responsible to reduce climate change also say they intend to take future political actions. However, these people don’t necessarily say they took actions like these in the past. Americans who feel more climate responsible are more likely to say they would (A) “join a campaign to convince elected officials to take action to reduce global warming” and (B) support a presidential candidate who “strongly supports taking action to reduce global warming.” These feelings of responsibility did not predict someone claiming they had contacted a politician about global warming in the past 12 months, though.

Using data on extreme weather to locally target messaging in areas experiencing it can dramatically increase impact. Through a pilot with Climate Central, the Innovation Team at the Partnership Project acquired a data set from NOAA of geographies impacted by extreme weather. They partnered with the National Wildlife Federation to examine the performance of two emails sent in July on extreme heat. They found people in the zip codes experiencing extreme heat for at least two consecutive days responded at a higher rate, doubling conversions. This confirms polling suggesting that local extreme weather influences opinions. Additional weather data sets from the NOAA are available by county, zip code, and Congressional district. This data is available for use to inform your online and offline targeting and match the right local extreme weather message/creative to the people impacted by that particular type of extreme weather. You can also watch a debrief video.

This post includes a roundup of climate and environment headlines, data points, and key takeaways from this week’s public polls – including new polling on the Build Back Better plan, climate agreements made at COP26, and young Americans’ climate attitudes.

What is a strategy? How are your strategy and theory of change interrelated? How do you develop a power-building strategy?
In part 4 of our Power & Strategy training series, we spoke about all things strategy! We will be focusing on why having a power-building strategy is important and the steps to developing a transformative strategy. This training focused on:

Cover the basics of strategy – what it is, why it’s important, and its relationship to our theory of change and tactics

Give you some time to reflect on your current strategy and then share in small groups ​​

Share research on the importance of “strategic capacity” and the key capabilities necessary to build it 

An  “Organizing Pathway” provides a simple but effective structure for helping organizers combine in-person organizing with the reach and scale of digital tools. For UFR this has been central to their ability to unlock the power of their leaders at the scale needed to beat major corporations.