American consumers are willing to reward and punish companies based on their corporate climate behavior, but they don’t always know which companies are good and bad. This survey from September 2021 showed that Americans reported both doing this with their recent, past consumer behavior and their intentional, future behavior. 33% of Americans said they have rewarded companies that are taking steps to reduce global warming by buying their products in the past 12 months, and 28% said they have punished companies that are opposing steps to reduce global warming by not buying their products. 41% said that, over the next 12 months, they intend to reward companies that are taking steps to reduce global warming more frequently than they do now. Americans said that the biggest barrier in preventing more of this kind of behavior was not knowing which companies to reward and punish.