Emotional Appeals, Climate Change, and Young Adults: A Direct Replication of Skurka et al. (2018)
Using humor in climate change communication can be persuasive to young audiences. A humorous video about climate change made survey respondents less fearful and more likely to perceive grave risks from climate change. However, humor did not increase intentions to engage in activism. Humor did not have any effect on older than their teens or early twenties. The rest of this resource replicated previous research and found no effects of humor or a threatening video on risk perceptions or intentions to engage in activism.