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When it comes to running a campaign that will build power, persuade targets, and win, the first and most important step is to design for success. Here are nine essential considerations for how to design a campaign plan that “considers the evidence” at each step of the planning process. And remember: it’s not a plan unless it’s written down! Includes guidance on:

Developing a guiding vision and set of values for the campaign
Selecting the right targets to pressure and influence
Integrating equity into every step of the planning
Developing a strong audience-centered communications strategy
And more!

This interactive webinar covered the process of how this collaboration between environmental justice and labor forces was facilitated, how they built a shared vision around resilience, a rundown of the report’s key findings, and a guided activity for how to apply the report’s insights to participants’ local communities and organizing work.

Since 2008, the National Surveys on Energy and the Environment (NSEE) have been exploring views of global warming among American adults. In the 24th wave of the survey, NSEE reached five key findings:

American acceptance of global warming is at a record high, with 75% of adults believing there is solid evidence that temperatures have increased over the last four decades;
Americans are more confident in their view that the planet is warming, with 51% indicating they are very confident global warming is happening;
Nearly 6 in 10 adults indicated that there is strong evidence of global warming and that humans are partially responsible;  
Almost half – 47% – of Americans attributed 2020’s record warmth to human induced global warming;
Action on climate change is more varied among respondents: mitigation efforts are the most commonly identified climate policies (39%), and nearly equal portions of respondents prioritized adaptation (16%) and geoengineering (17%).

The upcoming set of infrastructure bills from the Biden Administration represent a major down-payment on confronting the climate crisis. Climate advocacy organizations are already mobilizing supporters to build the political will necessary to pass something substantial.
But one of the biggest challenges in using digital tools to meet a moment like this is how fundamentally limited their reach and light their touch can be. A powerful way to meet these challenges is to create digital spaces where your supporters can connect, build trust, and create community.