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The upcoming set of infrastructure bills from the Biden Administration represent a major down-payment on confronting the climate crisis. Climate advocacy organizations are already mobilizing supporters to build the political will necessary to pass something substantial.
But one of the biggest challenges in using digital tools to meet a moment like this is how fundamentally limited their reach and light their touch can be. A powerful way to meet these challenges is to create digital spaces where your supporters can connect, build trust, and create community.

For clean energy engagement with (English speaking) Latino parents on Facebook, testing suggests, cities (rather than school districts) make for campaign targets that garner more support. Additionally, use low-production value videos (text cards & stock footage) rather than high-production value videos (with custom footage and interviews): they produced similar action rates, and in addition to being more cost effective, the low production value videos had higher viewership rates, and can be quicker to make. This research was conducted as part of a field research grant to Climate Parents from the Climate Advocacy Lab.