Resource Library

This “Twitter and Facebook 102” training was given to members of the Virginia Conservation Network as part of VCN’s training series focused on building relationships with elected officials. This webinar was on the use of Twitter and Facebook to galvanize action by supporters and use Facebook to help build digital communities for and with your supporters. The last 30 minutes includes a presentation from Shari Shannon of Shannon Strategies, a Virginia-based social media consultant.             

There is a great pool of untapped potential climate activists waiting to be recruited. A survey of Americans shows that while current levels of activism are low—only 4% of “Alarmed” and 1% of “Concerned” respondents are currently involved in a campaign to push elected officials to take climate action—, nearly a third would be willing to join such a campaign, including over half of the Alarmed. Other specific forms of activism, such as volunteering, donating, and writing or meeting with officials, all also attract about that same level of interest, if someone they liked and respected asked them to get involved. Even 15% of Americans report willingness to engage in non-violent civil disobedience.