Resource Library

Describing “hardworking families” as the heroes of a political narrative and “big, greedy corporations” as the villains may be the best progressive economic message. Climate change and water issues are a top concern for New Mexico voters. This report describes ways for progressives to connect more deeply with New Mexicans and communicate their vision and agenda in more authentic language that resonates, excites, and persuades. New Mexicans value family, fairness, opportunity, and respect for communities. Any successful message will engage with those core values. This report describes emotions in play, personal values, pain points, and aspirations relevant to New Mexico voters, in addition to variations on successful political messages and how they relate to survey data gathered for this report.             

This resource looks at where Black audiences are when they are online and how they act when they get there. This goes beyond reliance on polls and surveys to create a more complete picture of the culture people are consuming, creating and being inspired by. Key takeaways include the identification of five distinct Black audiences: Strivers, Planners, Learners, Gamers, and Bootstrapers, along with the most popular platforms (Google and YouTube) and the fact that most Black people are getting COVID news from mainstream and left-leaning outlets on their desktops.          

This article draws from an interview with Kim Wasserman, executive director of Little Village Environmental Justice Organization (LVEJO), based in Chicago, Illinois. Kim Wasserman and LVEJO (pronounced “ell-VAY-ho,”) have spent nearly two decades “fighting the bad” in Chicago’s predominantly immigrant community of Little Village, engaging in a 12-year campaign to shut down two coal plants that ranked as the top three for most polluted in the US and contributed to some of the highest asthma rates in the country.  After the conversation with Kim, the article captures are the main lessons the author learned about how to be an environmental justice leader.

Be careful about emphasizing climate threats, as this can increase racism and xenophobia among certain people. People who are informed about the negative effects of climate change (such as wildfires, floods, resource scarcity, etc.) may become more hostile towards immigrants and less likely to support or value the pursuit of racial equity. This effect was stronger among those with a pre-existing belief that some groups in society should be able to dominate others.