Resource Library

Presented at the 2019 State Environmental Leaders Conference in Denver, CO. 

Efforts to take action on climate change have encountered substantial cultural, institutional, and individual residence in the U.S. This resistance can be linked to the environmental countermovement, which has created organized opposition to climate change action that operates at multiple institutional levels and within multiple time frames. Institutionalized efforts to oppose action on climate change uses a variety of tactics to influence cultural perceptions of climate change and spread climate misinformation.

Just Transition is a vision-led, unifying, and place-based set of principles, processes and practices that build economic and political power to shift from an extractive economy to a regenerative economy. This means approaching production and consumption cycles holistically. The transition itself must be just and equitable, redressing past harms and creating new relationships of power for the future through reparations. If the process of transition is not just, the outcome will never be. Just Transition describes both where we are going and how we get there. 

Learning from experienced practitioners is a great way to more successfully run and win campaigns. This resource includes 14 detailed how-to guides on cutting-edge approaches that draw on the combined knowledge of over 100 progressive campaigners, organizers and groups that tried and tested these strategies across the world. Guides are on the following topics: building networked coalitions, distributed organizing, persuasive conversation campaigns, crowdsourcing ideas and content from supporters, canvassing and door knocking, support and coaching techniques for remote groups, texting campaigns, volunteer-led phone banking, A/B testing for sendouts, apps and digital tools for organizers, using Facebook groups for organizing, WhatsApp uses for campaigning, dealing with disinformation, digital security basics for campaigners.