Resource Library

The Intergovernmental Panel on Climate Change (IPCC) released its most recent report on Monday examining the global impacts of 1.5 degrees of warming, and its conclusions were… kind of a bummer, to be honest! Even those of us immersed daily in the facts, figures, and projections of the climate crisis may find it difficult to grasp the scale of change needed to meaningfully address climate change — and find it even more difficult to remain hopeful. So how can we most thoughtfully and effectively communicate the gravity of the situation and urgency of action to folks in our communities?

We often hear about framing and message testing as one messenger communicating to one audience, but things  are rarely ever that simple. Instead, like the celebrated format of cable news pundit shows, the communication landscape usually consists of two sides talking against, over, and past each other. This week’s alert digs into the true contested nature of framing and  some tips on  how to use  counterframing  for more effective engagement.