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Last year, the Climate Advocacy Lab supported a multi-organization research project to help better understand the environmental “ladder of engagement” in an increasingly digital era. This week’s alert presents the exciting findings from this analysis of data — drawn from seven environmental organizations and over seven million unique members who took nearly 44 million online and offline actions over the past five years.
Online to offline movement of activists occurs with only a small fraction of online activists, but does represent a significant share (35%) of those who do become offline activists. Donors are more likely than non-donors to become regular offline activists. These are among numerous insights from a webinar that presented findings from an analysis of merged member data from seven environmental organizations and over 12 million records of members, activists, and donors. Kate Duch has prepared far more analyses than she had time to present, so you can take a look at the full “Multi-organization member engagement” project deck, too.
We all know oil is dirty and there are cleaner alternatives available. But what about all those other Americans we need to mobilize? As many of you push back hard against the Trump administration’s latest call for more offshore drilling, continue to engage in pipeline battles, and fight to protect the federal clean car standards, this week’s alert shares new polling on Americans’ attitudes on oil, its impacts and our ability to get off it.