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Access comprehensive resources, toolkits, and research to strengthen your climate advocacy work. Save resources, organize with personal tags, and share curated collections with your team.
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Principles for effective communication and public engagement on climate change: A Handbook for IPCC authors
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Poll: More Americans oppose than favor increased offshore drilling
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Webinar: December 2017 Climate & Clean Energy Tracking Poll Results
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Webinar: Multi-organization member engagement: Do online activists ever move offline?
Online to offline movement of activists occurs with only a small fraction of online activists, but does represent a significant share (35%) of those who do become offline activists. Donors are more likely than non-donors to become regular offline activists. These are among numerous insights from a webinar that presented findings from an analysis of merged member data from seven environmental organizations and over 12 million records of members, activists, and donors. Kate Duch has prepared far more analyses than she had time to present, so you can take a look at the full “Multi-organization member engagement” project deck, too.
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Americans' opinions on oil – and getting off it
We all know oil is dirty and there are cleaner alternatives available. But what about all those other Americans we need to mobilize? As many of you push back hard against the Trump administration’s latest call for more offshore drilling, continue to engage in pipeline battles, and fight to protect the federal clean car standards, this week’s alert shares new polling on Americans’ attitudes on oil, its impacts and our ability to get off it.
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Case Study: Western Solar Owners Message & Messenger Test
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Mobilizing supporters in dark times
From the Paris decision to the Trump administration’s current push for offshore drilling, there’s plenty for activists to feel a bit down about these days. But it’s in moments like these where advocacy groups can play a critical role in keeping hope alive for our supporters, and underline for them that successes are possible. Today we review lessons from Tuesday’s Climate Advocacy Lab webinar on the timely topic of hope and empowerment.
Psychologists use the term “efficacy” to refer to the beliefs people hold about the abilities they (and groups they are part of) possess to take action successfully and with the effect they desire. Efficacy beliefs have proven important predictors of many types of action taking, including climate and clean energy advocacy*, and experiments have shown that various types of messages (and even images of solar panels) can increase efficacy, and therefore action taking (or intentions to act)—a process in which feelings of hope play a role.
Efficacy comes in several flavors. Here are suggestions about how (and how not) to increase each kind of efficacy in your supporters. -