Resource Type: Experiments

When the Training Team was given the task of building out our Training for Impact Spring 2023 cohort, my wheels immediately started turning; my thoughts kept bringing me to my own experience as a brand new organizer in the climate justice space. Thinking about my own experience and how trainings, peer-to-peer learning, and relationship opportunities supported me in my journey as an organizer and an advocate, I was so excited to build out a program that encapsulated those key aspects with the Lab’s Training Team. Read on to learn how we built out the 2023 Training For Impact cohort! 

Describe the clean energy aspects of the IRA (Inflation Reduction Act) as a “landmark achievement” to address climate change and show off local benefits to communities, rather than as a way for people to save money. This is one insight from the Potential Energy Coalition’s research after they surveyed over 15,000 people, tested dozens of messages and gathered hundreds of hours of interview data from Americans across the political spectrum in the past nine months. All to answer the question, what is the best way to talk about clean energy that gets Americans excited? This webinar also covered the public’s current state of opinion and knowledge on these topics, other effective messages and messaging traps to avoid, plus wording guidance.