Resource Type: Field Research

How do we accelerate climate action? This session provides you with the skills to motivate the public to accelerate climate action and reduce climate health risk. The goal of our virtual master class is to boost your outreach skills and accelerate climate action, using evidence-based behavioral science. This trans-disciplinary training includes short talks, exercises, and discussion. Expected outcomes are increased understanding of how to effectively apply behavior change to climate outreach. The presentations focus on the behavior science tools of Social norms, Social identify, Efficacy, Legacy motivation, and Framing for different audiences. View slides here.

From our July 2025 study with The Alliance for Climate Transition (ACT), we found that residents in the US Northeast have little familiarity with Battery Energy Storage Systems (BESS), but are intrigued by the technology when it is framed around improved electricity reliability and lower utility bills. However, those perceptions are endangered by concerns that BESS may endanger their homes or entail high upfront installation costs.

Clean Air Task Force (CATF) developed a series of case studies exploring real-world community engagement efforts across a range of technologies, geographies, and communities. These case studies are based on interviews with project developers, local leaders, and community organizations.

How a storm of false and misleading claims about extreme weather events spread unchecked on social media putting lives at risk.

This session is designed to center and uplift BIPOC advocates by exploring strategies to amplify their leadership, create inclusive organizing structures, and build durable, supportive networks within the climate movement.

This tipsheet summarizes the information covered in our training session which focuses on preventing doxxing attacks and protecting personal information that could be used to target climate advocates.