Resource Type: Tips & How-Tos
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For Members
Improve your climate advocacy with research and testing
November 5, 2021
We test as one way to learn the answers to these and many more questions. We test because our assumptions and gut feelings are frequently wrong. “Testing” is the process of carefully trying out variations in what you do and measuring the results so you can learn what works. This webinar provides a step by step guide to the basics of testing and prepares you to conduct simple tests (such as on email or Facebook) and to be an informed partner if working with a research expert on more ambitious projects.
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For Members
So, you say you want a coalition
November 3, 2021
COP 26 will be occurring from October 31st through November 12th in Glasglow, Scotland where over 196 countries will pledge to reduce their emissions. This ceremony of coming together, whether it is symbolic or strategic, got me thinking about the magic of coalition spaces, their utility and how we should engage them in our organizing and campaigning work. So, sit back and let’s take a ride through the realm of strategic coalitions.
P.S. Check out the Colour of the Climate Crisis—"an exhibition of Black artists and artists of colour exploring the relationship between racial justice and climate justice" -
For Members
When we don’t win: organizing amidst loss
October 6, 2021
Organizing and movement building is core to the Lab’s Theory of Change. They are necessary for building the people power we need to meet the magnitude of the climate emergency. Organizing, built as it is on relationships of mutual trust, connection, and support among human beings, is often messy and non-linear and contains more than its fair share of demoralizing setbacks.
Keeping people engaged in the face of emotionally charged loss is a recurring challenge for organizers, especially when it comes after a long-term effort with high stakes. I was thinking about this in the wake of the news last week that Enbridge claims Line 3 is operational. Here are four suggestions for taking on a challenge like this. -
Why Intersectional Stories Are Key to Helping the Communities We Serve
September 28, 2021
Many people communicating for social change are exploring how to tell diverse and inclusive stories that center marginalized communities while building understanding about how inequality persists. Intersectionality is an important tool to help us tell great stories that help us understand systemic issues. Five guiding principles to telling intersectional stories: Show, don’t tell; Provide historical context; Uplift the voices of marginalized people; Tell whole stories; and, Radically reimagine the world.
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For Members
The transformative potential of relational climate conversations
September 8, 2021
Before we can convince the American public to walk the walk on climate action, we’ve got to get them to talk the talk. Read on about our work to normalize relational climate conversations and move folks forward on climate change.
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For Members
Tipsheet: Field Testing: A Climate Advocate’s Guide
September 6, 2021
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Research question development worksheet
September 6, 2021
Prompts to help you think through developing a research project, from big-picture strategy to the specifics of a hypothesis.
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For Members
Simple And Creative Real World Uses of Peer-to-Peer Text Messaging
August 25, 2021
The training featured two peer-to-peer text messaging case studies. Max Parish and Stephanie Bowman of the climate organization Mothers Out Front, gave specifics on how a small social justice group (not MOF) in North Carolina used a long but effective canvassing script delivered via text message (SMS) to help find new supporters for a racial justice fight and how Mothers Out Front uses SMS as part of their distributed organizing program to find members ready to help the organization expand into new turf.