Resource Type: Tips & How-Tos

This training focused on the use of five elements in combination to implement a successful growth strategy built around Facebook ads. “Growth” in this case means growing your list of supporters, donors, organizing leads, etc. This training used a case study of the Allinace for Climate Education’s 2020 voter registration program to show how using the five elements can help build lists while also meeting more complex goals. The trainings also includes an in-depth discussion of how the elements work together and approaches to take to help you evaluate progress and troubleshoot challenges.              

Facebook Fundraisers are a powerful and free platform to raise fast unrestricted money for individuals and causes. You’ll learn the pro-tips to raise the maximum dollars possible, year-round.
You’ll learn:

8 expert tips to maximize your fundraising haul
How to raise money year-round using your website and donor database
Why the limitations of Facebook Fundraisers, can actually work to your advantage
Why peer-to-peer platforms utilize best practices for activating your friends

It’s Earth Day! Of course, Earth Day is a great media and organizing ‘hook’. But how do you find similar focal points throughout the rest of the year? The infrastructure plan Biden unveiled several weeks ago (and which could pass by a September budget deadline) may be a strategic opportunity to focus attention on climate, justice, and energy issues for months and years to come.

When it comes to running a campaign that will build power, persuade targets, and win, the first and most important step is to design for success. Here are nine essential considerations for how to design a campaign plan that “considers the evidence” at each step of the planning process. And remember: it’s not a plan unless it’s written down! Includes guidance on:

Developing a guiding vision and set of values for the campaign
Selecting the right targets to pressure and influence
Integrating equity into every step of the planning
Developing a strong audience-centered communications strategy
And more!

The upcoming set of infrastructure bills from the Biden Administration represent a major down-payment on confronting the climate crisis. Climate advocacy organizations are already mobilizing supporters to build the political will necessary to pass something substantial.
But one of the biggest challenges in using digital tools to meet a moment like this is how fundamentally limited their reach and light their touch can be. A powerful way to meet these challenges is to create digital spaces where your supporters can connect, build trust, and create community.