This free course is designed to help grassroots groups to understand the basics of public communications for building a convincing, winning campaign. It can support groups looking for skills on crafting targeted messaging and framing to move people towards social change. You might want to campaign to fight your opponents, convince new audiences, or mobilize audiences that already support your cause. Each of these objectives requires specific communication strategies. The course includes defining public campaigning, communications basics, campaign objectives (neutralizing, informing, persuading and mobilizing), reaching your target group and storytelling. This takes approximately 5 hours to review. Deep dive sections may add 3-4 more hours. Group discussion time may vary.
Campaign Communications Course