Patagonia tops the list of the country’s most respected brands. Fossil fuel companies - especially ExxonMobil and BP - fare poorly. Patagonia scored 83.5, an “excellent” score. Exxon was 82nd on the list, scoring 68.9, a “fair” score. BP was 92nd, scoring 63.5, a “poor” score.
Poll: The 2023 Axios Harris Poll 100 reputation rankings