Planned Parenthood’s National Volunteer Program grew in size, scope, and influence from the summer to the end of the year in 2022. It did so by focusing on investing in and developing volunteers into leaders to keep momentum going around winning back abortion access. Here are some key strategies NVP used: Hosting weekly mobilization calls to welcome all volunteers into NVP and ensure people are getting plugged into immediate actions in less than 24 hours of event attendance; Volunteers self-selecting into text banking, phone banking, social media, community mobilization, and/or storytelling—each team has a weekly team call with multiple opportunities for volunteers to step up to be coaches for newer team members; Peer-to-peer texting keeps people plugged into opportunities within each team and is a primary source of information for volunteers; Running large Zoom calls for all volunteers to help deepen their understanding about abortion stigma, get skills-based training to become better storytellers or host teach-ins on their own, learn how to lobby, and participate in phone banks that support states at the local level to stop anti-abortion legislation; Having volunteers lead calls, facilitate meetings, speak out about their own experiences, and have a sense of ownership over the success of their teams; Organizer staffing and team management: Ensure there is a staffing team that can support your scaling volunteer program. An organizer is an essential part of a scalable snowflake model, and on average one organizer can manage 10-20 volunteer leaders, a volunteer leader can coordinate with an average of 5 volunteers, which can result in one organizer supporting a volunteer team size of 50-100 volunteers.
Raise your hand if you want a better volunteer program