Training Type: Webinar

What is a strategy? How are your strategy and theory of change interrelated? How do you develop a power-building strategy?  
In part 4 of our Power & Strategy training series, we will be talking about all things strategy! We will be focusing on why having a power-building strategy is important and the steps to developing a transformative strategy. This training will focus on: 
• Define what a strategy is compared to tactics
• Developing a power-building strategy that is rooted in winning  
• Deepen our understanding of how a strategy is related to our theory of change. 
*This webinar is private and available to LAB MEMBERS ONLY. If you are not a member and would like to attend, then please reach out to us at info@climateadvocacylab.org to apply for membership.*

When ToysRUs workers took on their bosses and won $20 million in back pay and severance, what was at the center of the effort? Besides a huge pool of highly motivated folks, it was the unceasing focus on the workers themselves as the people who were going to win this fight. United For Respect, the retail worker’s group that has been innovating on online-to-offline or “blended” organizing for years, applies a simple but effective “Supporter’s Journey” or “Organizing Pathway” that unlocks the power of their leaders at the scale needed to beat major corporations. This two-hour training explores the Supporter Journey as a tool for starting the process of integrating your digital tools with your in-person organizing work.

When you combine total monthly users with specific features, Facebook and Twitter are still among the most effective social media tools for campaigning and organizing. This “102” level training will give you a sense of the strengths and weaknesses of both platforms and evidence-based insights for using them to help build relationships and galvanize action with your supporters, volunteers, and/or members.  
Audience: Organizers and communicators whose work with supporters, volunteers, and/or members includes Facebook and/or Twitter.  

What is a theory of change? What is its utility in your organizing and campaigning work? How do you develop a theory of change and how does it work?
A theory of change can help clarify how change happens, what progress and success look like, and what it takes to get there. In part 3 of our Power & Strategy we will focus on: 
• Defining the utility of theory of change in your work 
•  A framework of the different components of a theory of change
•  Step by step instructions for developing or workshopping an existing theory of change

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn about all the resources available to you to work smarter – not (just) harder – through the Climate Advocacy Lab!

Are hopeful email subject lines more effective than scary ones? How can we highlight climate injustice without disempowering people? Does giving our activists more ownership increase their retention?
We test as one way to learn the answers to these and many more questions. We test because our assumptions and gut feelings are frequently wrong. “Testing” is the process of carefully trying out variations in what you do and measuring the results so you can learn what works. This webinar will provide a step-by-step guide to the basics of testing and prepare you to conduct simple tests (such as on email or Facebook) and to be an informed partner if working with a research expert on more ambitious projects.

Are you currently in a campaign against a utility to guarantee a clean energy future for your community? Do you plan on launching one soon? If so, join the Energy Democracy Project and the Climate Advocacy Lab as they unveil to you EDP's People's Utility Justice Playbook, a new resource that will be your indispensable guide to understanding how utilities play dirty and how you can fight back. This webinar will be part workshop to train you on how to use the Playbook in your advocacy, and part networking opportunity to meet and learn from other folks engaged in utility-related fights around the country.

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn about all the resources available to you to work smarter – not (just) harder – through the Climate Advocacy Lab!

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn about all the resources available to you to work smarter – not (just) harder – through the Climate Advocacy Lab!

As relational organizers have long known, ordinary people can be some of the most persuasive and effective communicators to their friends, family members, and neighbors. This panel will discuss the promise of climate conversations as a way to decrease the gap between high climate concern and low feelings of efficacy, as well as some of the difficulties and ethical considerations when it comes to testing and measuring the tactic.