Audience: Latino/a/x / Hispanics

“Having this electric school bus is the confirmation that things happen because this community has power. I hope community leaders find the strategies to continue to activate that power.” – Teo Argueta, Chispa Arizona
Activists from Chispa Arizona won a huge victory this summer, when the Cartwright School District in Phoenix, Arizona purchased its first electric school bus — one step toward cleaner air for a county where thousands of Latinos are impacted by some of the country’s worst air pollution.
This week, as Latinx communities celebrate Hispanic Heritage Month (September 15 – October 15) and mark the 4-year anniversary of Hurricane Maria making landfall in Puerto Rico, we share research and reflections on how Latinos are building power for climate action in their communities.

Climate change is a major motivator to support clean energy among civically engaged Latinos. A survey of supporters of the Latino civic engagement organization Mi Familia Vota Education Fund found that climate was as or more often rated as an “extremely important” rationale for moving to 100% clean energy cities than any other reason, including the job benefits it could produce. Additionally, neither school systems nor city government emerged as an obviously more attractive campaign target when survey respondents were asked about their familiarity with and confidence in influencing these two institutions (i.e., “efficacy” beliefs). This research was conducted as part of a field research grant to Climate Parents from the Climate Advocacy Lab.

Lack of racial and ethnic representation among journalists may relate to the common misperception that White Americans are the most concerned about climate change. Although news reporting on climate change plays a crucial role in shaping public understanding of the issue, little is known about racial/ethnic representation in climate change reporting. In a survey of over 1,000 professional journalists, this resource finds that White journalists were much more likely than Black, Hispanic, or multiracial journalists to have reported on at least one local climate change story in the past year. This lack of representation may contribute to the common misperception that concern about climate change is the domain of affluent Whites, when, in fact, people of color are actually more vulnerable to, and more concerned about, the impacts of climate change than their White counterparts. This resource also reports journalist perceptions of, and interest in, climate change reporting by race/ethnicity.

Globally, women are the most impacted by climate change, but they’re also at the forefront of its solutions. “Women as a constituency are a strategic, powerful, and beautiful force that is often not recognized, supported or mobilized into action — despite clear evidence that women are key to making the societal, economical, political and ecological changes we so desperately need.” – WECAN
And while it’s difficult to speak about women in general as an audience segment (as we consist of 160+ million diverse individuals in the US alone), there are specific trends that are useful for climate advocates to take into account in their public engagement efforts.
             

A significant portion of Americans are effectively politically invisible because their names aren’t on any major voter registration or consumer files that political professionals and scholars rely on. At least 11% of all Americans are unlisted, and an additional 12% are listed with incorrect addresses. Unsurprisingly, these groups of Americans report being contacted by political campaigns far less often. Further, by racial/ethnic breakdown, roughly 40% of Black and Latino Americans are “unreachable” (i.e., unlisted or mislisted), but only 18% of white Americans are. This unreachable group, as a whole, is much lower-income than other voters, is significantly Democratic in party identification, and holds more pro-welfare spending policy opinions. Overall, the over-reliance on voter and consumer file lists may perpetuate political inequality, but there may also be a political opportunity to engage with this “unreachable” group.