Audience: Latino/a/x / Hispanics

In November 2018, residents of Portland, Oregon, made history by passing The Portland Clean Energy Fund (PCEF), a breakthrough initiative that will raise an estimated $44-$61 million annually to support local clean energy and economic justice initiatives. The fund passed with 65 percent of the vote and support from a long list of local businesses and community organizations, including faith leaders, labor unions, and more. This Executive Summary captures toplines on what the campaign learned about what it takes to win.

The Lab’s evidence-based guidance for civic engagement programs with voters of color. Covers social pressure tactics, bilingual outreach, vote-by-mail, and much more.

Evidence-backed talking points on climate from a progressive perspective informed by the Race Class Narrative framework, along with current polling data, and messaging resources .

Americans are worried about “triple threat” of hurricanes, COVID, & climate change. 52% of Black Americans and 49% of Latinos/Latinas say they are more worried about hurricane season this year amidst the pandemic. Half of adults in southeastern coastal states say they are more worried about hurricane season this year and 66% say addressing climate change should be a priority.

Frames that include social and economic reforms increase public support for climate change mitigation. Combining increased minimum wage, affordable housing with job guarantees are effective frames, particularly among people of color. Advocates should consider linking climate policy to social and economic reforms. Policy bundling can expand the scope of political discussion and sidestep gridlock. In a series of experiments, the authors find that compared to frames that did not include any economic policy, hypothetical proposals that included a job guarantee, the retraining of fossil fuel workers, or provide unionized clean energy jobs increases support for the bundled policy by 6-14 percentage points.  Importantly: while the increase in support was higher for Democrats, NONE of the economic frames was associated with a decrease in support among Republicans.