Issue: Clean Energy

Things are getting spooky, but how we talk about the IRA shouldn’t be. This month we wanted to explore how digital campaigners are crafting large-scale campaigns to raise public consciousness about the IRA’s impacts and benefits, and persuading people to take action. We spoke with two seasoned digital strategists: Maddie Kriger at Climate Power and Joseph Huff-Hannon at A–B who, along with their teams, have been flexing their creativity and research skills to figure out the winning ingredients to a successful ad campaign. We wanted to take you behind the scenes to find out their “secret sauce”, and share tips on applying these insights into your IRA work.

With the IRA’s 2nd anniversary, we’ve seen the positive ripples of the IRA spread across the nation. The Climate Jobs National Resource Center announced that over 6,200 IRA-eligible clean energy projects are planned, in development or already complete. CJNRC estimates the sum of all projects across the country will create over 3 million jobs that can boost pay and job quality by meeting IRA labor provisions, and generate over 1 million megawatts of clean power.