Issue: Clean Energy

Effective storytelling is a critical tool in fighting back and advancing equitable, just solutions for a clean energy future. In this training, we’ll explore how to craft evidence-based stories that build support for clean energy initiatives made possible by federal investments like the Inflation Reduction Act (IRA).

Today we share excerpts from this month’s IRA Data & Insights Hub report, a literature review covering what we do (and don’t) know about combatting narrative threats to IRA & clean energy rollout. We have learned a lot about addressing mis/dis information since we last wrote about this. Beyond the empirical research, the report also rounds up other tipsheets and guides with messaging advice and rebuttals to misinformation. Check out the full report for more details and links to the underlying research.

Things are getting spooky, but how we talk about the IRA shouldn’t be. This month we wanted to explore how digital campaigners are crafting large-scale campaigns to raise public consciousness about the IRA’s impacts and benefits, and persuading people to take action. We spoke with two seasoned digital strategists: Maddie Kriger at Climate Power and Joseph Huff-Hannon at A–B who, along with their teams, have been flexing their creativity and research skills to figure out the winning ingredients to a successful ad campaign. We wanted to take you behind the scenes to find out their “secret sauce”, and share tips on applying these insights into your IRA work.