Issue: From Webinar

The WaterHub and the Climate Advocacy Lab collaborated on research to investigate audience perceptions of government investment in and responsibility for disaster resilience. Though support was widespread for a government role in disaster resilience, those with the strongest support for a government role were more liberal, and held more progressive values, such as environmentalism and compassion, and believe in government involvement and community-based solutions. A test of four natural defense message frames (Collectivist, Equity, Individual Benefit, Cost Savings) found that they all increased support generally, especially among conservatives. In terms of likelihood to take action, the Collectivist and Equity frames were only effective among non-conservatives, whereas the Individual Benefit and Cost Savings frames were only effective among conservatives.

From the latest on perennial topics such as engaging rural audiences, to new frontier insights on building support for climate superfunds or for battery storage, join the Climate Advocacy Lab and our research partners on the ground across the country for an hour packed with presentations on our latest research. Presentations include projects in collaboration with the Yale Program on Climate Change Communication (message test among Six Americas audience segments, especially among Asian & Latino populations), Evangelical Environmental Network (testing testimonial videos), Water Hub (disaster resilience opinions), Vermont Public Interest Research Group (Climate Superfund Act attitudes), Alliance for Climate Transition (maintaining support for battery energy storage systems), and Resource Rural (persuasive message framing and rural narrative analysis).

Join us for our final Clean Energy Deep Dive of the year, featuring Clean Virginia, a group on the frontlines of the clean energy fight.

The session focuses on transforming disagreements into opportunities for building trust, fostering collaboration, and driving positive change.

Partnering with online creators carries power to meet people where they’re at while making our water and climate work human, heartfelt, and even hilarious.

Climate coalition work is still hard, so we want to help you out. Join the Climate Advocacy Lab as we premiere the Second Edition of the Blueprint for a Multiracial, Cross-Class Climate Movement Report and Workbook.

How do we accelerate climate action? This session provides you with the skills to motivate the public to accelerate climate action and reduce climate health risk. The goal of our virtual master class is to boost your outreach skills and accelerate climate action, using evidence-based behavioral science. This trans-disciplinary training includes short talks, exercises, and discussion. Expected outcomes are increased understanding of how to effectively apply behavior change to climate outreach. The presentations focus on the behavior science tools of Social norms, Social identify, Efficacy, Legacy motivation, and Framing for different audiences. View slides here.

In this introductory webinar, we will walk through the basics of setting up digital ad campaigns – from targeting audiences through various platforms to budgeting.

Join us for an hour training to dive into how utilizing a ladder of engagement can grow and retain your base, equip your campaign leaders with core organizing skills, and build a sustained and resilient movement.