Resource Center

Have you ever heard the old(ish) adage, “Culture eats strategy for breakfast?” For well-designed campaigns, it need not be an “either/or.” This webinar explored ideas around cultural strategy: what it is; how it dovetails with strengthening narrative capacity; and how organizations can integrate cultural elements into their campaign work.

Starting in 2014, the nation’s broadest climate coalition came together to take bold action on climate. In 2018, this coalition of labor unions, communities of color, environmental advocates, tribal nations, health professionals, faith communities, and businesses coalesced around Initiative 1631 to advance an equitable transition to clean energy and climate resilience. Momentum from Initiative 1631, a stronger legislative climate majority, and a base of mobilized partners and volunteers fed a stronger push for climate progress in the 2019 legislative session and, with momentum on their side, the coalition was able to pass multiple major climate policies with a greater focus on equity and good jobs provisions.
The first five years of building the Alliance (2014-2019), developing and running a ballot campaign, and working in multiple legislative sessions, transformed climate advocacy in Washington State in ways that provide an important example for others working to build power in the climate movement. This assessment was created with a value for an open dialogue with the coalition’s partners in the climate movement, and hope that sharing their story and lessons learned can be useful to others on similar journeys toward a healthy and equitable future.