Resource Library

This post includes climate and environment headlines, data points, and key takeaways from recent public polls – including new polling on voters’ reactions to arguments from the two parties on climate change; the impact of climate change and the environment on battleground voters’ decisions in the upcoming midterms; an experiment in communicating about human-caused climate change using a “heat-trapping blanket” metaphor; Americans’ personal experiences with climate change; and the widening generational gap in Republicans’ environmental attitudes.

How do we build the power to win? The Lab is constantly working to uncover and share what works (and doesn’t) to help build grassroots power and win equitable solutions through evidence-based advocacy. A common request we receive is for rigorous best practices to grow people power. Last year, the Lab finalized our research vision and research agenda and solicited research project ideas from the Lab community, rooted in how to improve organizing and mobilizing, and grounded in a common conceptual framework.
Today we share results from these six collaborative research projects, and our guidance for your recruitment and mobilizing work, based on the evidence we gathered together.

When new supporters sign up to learn more about an organization, what gets them motivated to start engaging with advocacy and taking actions? Should advocates first try to create a sense of community identity, or feed new supporters’ desire for immediate action and efficacy?
Sunrise Movement wanted to explore this question through their Welcome Series, which has traditionally culminated in a “Welcome Call” where new supporters learn more about the organization and meet other people new to Sunrise. Working with the Climate Advocacy Lab and The Movement Cooperative, they compared this to a new “Anytime Action” event where new supporters get immediate training on ways to take action.