Winning Rural Hearts and Minds
April 24, 2025
Here’s the glimmer: we’re getting smarter on narrative & messaging too. Today we’re sharing highlights from what we’re learning about building support for clean energy programs with a key constituency: Rural America. With our partner [Resource Rural](https://resourcerural.org/), we set out to find out answers to some key questions: Are we telling effective stories about the role of federal investments in people’s lives? Is talking about the benefits of economic growth more effective than economic loss or stability?