Climate of hope or doom and gloom? Testing the climate change hope vs. fear communications debate through online videos
January 24, 2021
Resource Library
Explore our Resources
Access comprehensive resources, toolkits, and research to strengthen your climate advocacy work. Save resources, organize with personal tags, and share curated collections with your team.
-
-
The Greta Thunberg Effect: Familiarity with Greta Thunberg predicts intentions to engage in climate activism in the United States
January 24, 2021
-
The Gateway Belief Model (GBM): A review and research agenda for communicating the scientific consensus on climate change
January 22, 2021
-
Can the partisan divide in climate change attitudes be bridged? A review of experimental interventions
January 19, 2021
-
-
Grass-roots lobbying and the provision of information-processing resources in state legislatures
January 17, 2021
-
Black Lives Matter's Effect on Police Lethal Use-of-Force
January 14, 2021
-
-
Designing Effective, Data-Driven Climate Campaigns: How Strategic Campaigns Use YPCCC Data & Tools
January 13, 2021
YPCCC’s Partnerships Program grows the capacity of the climate movement to conduct strategic communication campaigns and transformational organizing. Over the years, organizations (both big and small) across the climate movement have used our tools and advice to develop effective tactics and winning strategies. This webinar highlighted some of these case studies and explored the major lessons learned for strategic decision making, message testing, recruitment, and advocacy. Through an interactive break-out session, they explored how our tools and data can best serve your specific organizational and campaign goals.
-
Twitter 201: Being intentional, getting strategic, building power
January 13, 2021
Recorded live on January 8, 2021, this webinar, led by Elana Levin from New Media Mentors, is aimed at people with Twitter experience looking to get more intentional and strategic on the platform. Elana covered advanced tactics, building your organization’s thought leadership position, reaching journalists, and incorporating Twitter intentionally into issue campaigns. The webinar is useful for communications and campaign staff and emphasizes the ways in which organizations can use Twitter to do more than just win a conversation.
-
-