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Access comprehensive resources, toolkits, and research to strengthen your climate advocacy work. Save resources, organize with personal tags, and share curated collections with your team.

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    Case Study: New Readers for Climate Stories –How the Christian Science Monitor Used YPCCC’s Concerned & Cautious Lookalike Audiences to Reduce Costs & Drive Traffic

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    Case Study: Alliance for Climate Education Recruits Teachers by Leveraging Social Norms in Facebook Ads

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    Two Narrative Strategies: Engaging On Race

    Communication on a challenge as deeply rooted and complex as racism requires a clear understanding of communication goals and, subsequently, different approaches.
    Research focused on identifying effective strategies that promote policies to advance the well-being of Black and Brown people by centering (rather than avoiding) race revealed key insights from communicators.
         

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    Our Commitment to Black and Brown Lives

    In response to the police killings of George Floyd, Ahmaud Arbery, Beronna Taylor, Tony McDade, and too many others, the Lab’s Executive Director, Sean Kosofsky, wrote to the Lab community to share the Lab team’s commitment to Black & Brown Lives.

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    Mindset Shifts: What Are They? Why Do They Matter? How Do They Happen?