Resource Type: Field Research

Legislators randomly assigned to be socially lobbied (meeting of a lobbyist and public official outside of a formal office visit) were more likely to take positions supporting the interest group’s preferred policy than were legislators lobbied in their offices or not contacted by the lobbyist. Legislators who were ideological allies of the interest group were most likely to be persuaded by social lobbying

This issue of The Forge explores the role of narrative in shifting the balance of power and building a more equitable society. Authors talked to thirteen organizers across the progressive movement about how the current moment has created an opening to challenge the dominant neoliberal narrative and introduce transformative ways of seeing the world. Two of these interviews are with climate movement leaders: Miya Yoshitani, Executive Director of the Asian Pacific Environmental Network, talked about her work with low-income Asian immigrants and the possibility of replacing the extractive economy with a regenerative one, and Annie Leonard, Executive Director of Greenpeace USA and founder of the Story of Stuff, discussed the ways capitalism and an ideology of exploitation lead to climate change — and how environmentalists are changing their strategies to build power.
 
 

Potential Energy may be new on the scene but they are laser-focused on innovating new methods of moving people toward climate advocacy. With cutting edge tools and lots of testing, they have uncovered critical insights for our movement. Join us for this exciting peek into what they’ve learned and how it can power your campaigns.