Public Resource
Sector Overview: Activism
Giving Green

Activism seeks to change political outcomes by engaging more people in the political process. Climate activism’s theory of change can be broken down into 5 stages: campaign building, directed action, initial changes, legislative change, and reduced greenhouse gases in the atmosphere. There are some competing theories about how to best succeed at any of these stages, such as structure- versus mass-based movement organizing. This report summarizes some academic research on each of these categories.