The We Make the Future Messaging Guide is for campaigners, researchers, and all people who want to persuade others to take action to confront the challenges of a changing climate. The guide is based on rigorous research into perception and persuasion, and provide specific recommendations to engage base constituencies and persuade the middle (or people who haven't spent a lot of time thinking about specific solutions). The core of this work is the Race Class Narrative, an approach that weaves together economic empowerment, racial justice, climate justice, and gender equity, using language proven to work to mobilize and persuade people to take action.  

This is a how-to guide. It provides guidance on:

• What to say and, crucially, what not to say
• How to weave together the rights words and the right narrative
• How to link related issues such as racial justice and climate justice within all your communications and calls-to-action 
• Specific ways to use these messages on email, social media, and via text message  

This report aggregates research on the use of grassroots solutions in addressing climate and connects the dots between seemingly “small” grassroots solutions, carbon mitigation, and building rights-based resilience for the long-term. It brings together the best available research  to affirm that funders who have traditionally invested in top-down strategies to the climate crisis can also make lasting, effective, and scalable investments in grassroots-driven responses. 

The share of Americans who say stricter environmental laws and regulations are “worth the cost” has increased in recent years (63% in 2019 vs. 59% in 2017) with a significant shift coming among Republicans (45% in 2019 vs 36% in 2017). 

Women in the U.S. are less likely than men to know certain scientific facts about global warming and tend to be less certain of what they know, even though they have a sharper understanding of the risks and threats from global warming.

A large majority of Arizona residents believe global temperatures are rising (74%) and that this rise is at least partly caused by human activity (78%.) 75% of people believe global warming will be a serious problem for Arizona, and will hurt future generations if nothing is done to reduce it in the future. More that 70% believe the U.S. and Arizona governments should take action on global warming and limit the amount of greenhouse gases emitted by businesses.