At the cross of Rudy Giuliani, climate change, and the human brain
August 22, 2018
While Rudy Giuliani’s “truth isn’t truth” comment might go down as one of the worst legal defense lines, it may include a small (probably unintentional) nugget of truth in terms of how people process political information.
Communicating on climate change and clean energy can be a juggling act of different facts, figures, messages, and messengers. But what information is likely to stick, and why? This week’s alert reviews the social science literature on “political cognition” – i.e., how people think about politics – and examines how organizations can apply those insights when engaging supporters and external audiences.